There many different types of traditional marketing channels that help promote a business’ products and services. However, using just traditional means of promotion in this digital age, is no longer going to cut it.
Content marketing is changing the way businesses promote themselves online these days. In fact, a recent study released by the Content Marketing Institute states that 77% of their respondents say that they use content marketing in their organization and 69% are creating more content now compared to the previous year.
Simply put, content marketing is all about creating written, visual or audible content relevant to your business and focused on your audience's interests. Below are some of the ways on how carefully crafted content can benefit your business.
Cost-effective Way to Get Your Business Out There
Outstanding content is a great way to get the word out about your business. If it’s great, more and more people will find it and share it. But compared to other promotional options though, it is a cheaper form of marketing. It actually helps level the playing field between small or medium businesses and large enterprises with bigger marketing budgets. Content marketing places all of them in equal footing. Knowing which types of content to create and publishing them in the right channels can help you beat out the competition.
Builds a Good Reputation for Your Business
Publishing great and helpful content will help you build authority and establish yourself as a thought leader or expert in your field. Being in business means that you already have something of value to share to the world. Content marketing can provide you with the avenue to do so.
Helps Filter Buyers More Effectively
As a business, you should have a target market in mind. But sometimes businesses lose valuable time and resources with efforts that do not really weed out uninterested buyers who visit their site. Having content that offer solutions for your target customers will enable you to find those who have real interest in what you have to offer.
Increases Sales and Profits
Because content marketing helps you target customers more efficiently, it also helps you generate more sales and profit for your business. Creating content that guides and informs customers wherever they are in the buying process will increase the likelihood of closing a sale. It helps create informed buyers who will be loyal to you and stay with you for a long time.
Fosters Personal Connections with Your Brand
Content marketing encourages customer interaction and gives you an opportunity to find out what your customers are saying and what they are really passionate about. You can use this information to create engaging content that they can use and enjoy. Doing so will make your customers feel that your brand understands them and cares about them.
Improves Customer Experience
The success of a business lies on how happy and satisfied their customers are with their products and services. Creating content that are valuable to them and helps make their lives easier will improve their overall experience with your brand and will encourage brand loyalty
Boosts Employee Morale
A good way to create great content is by tapping your best resources, which are your employees, especially those who deal with your customers on a daily basis. Allowing them to contribute will make them feel that you value their input, which will help boost their morale.
These are just some of the most common benefits of content marketing for businesses and you can enjoy them all if you are able to plan and execute your efforts well.
If you don’t know where to start, hire experienced content marketing professionals who can help you achieve your goals. Raket.ph has a database of Raketeers qualified for the job. Start your search now.
Written by our very own Janice Lim! Check out her profile!