About this product

Jordan Belfort's Straight Line System is a sales training program that he developed and taught to his sales teams at Stratton Oakmont, a brokerage firm he founded in the 1980s. The system is based on the idea that successful salespeople use a straightforward, linear approach to build relationships with clients and close deals.

The Straight Line System consists of six stages:





Approach: This stage involves making initial contact with potential clients and building rapport. Belfort emphasizes the importance of being genuine, enthusiastic, and genuinely interested in the client's needs.



Qualify: In this stage, salespeople determine whether the client is a good fit for their product or service. Belfort stresses the importance of asking the right questions to qualify the client's needs and budget.



Takeaway: This stage involves identifying the client's pain points or problems and taking notes. Belfort teaches salespeople to listen actively and ask open-ended questions to understand the client's needs.



Build: In this stage, salespeople build a relationship with the client by providing value and demonstrating expertise. Belfort emphasizes the importance of being knowledgeable about the product or service being sold and being able to address any concerns or objections the client may have.



Show: This stage involves presenting the product or service to the client and highlighting its benefits. Belfort teaches salespeople to use storytelling and emotional appeals to make their pitch more compelling.



Close: In this final stage, salespeople make a clear and direct pitch for the sale. Belfort emphasizes the importance of being confident and assertive while still being respectful of the client's decision.

Throughout the system, Belfort emphasizes the importance of:





Being genuine and authentic in all interactions



Building rapport and trust with clients



Providing value and addressing concerns



Being knowledgeable about the product or service being sold



Being confident and assertive while still being respectful

The Straight Line System has been widely praised for its simplicity, effectiveness, and ability to teach salespeople how to build strong relationships with clients.